Facebook does things a little differently than others in some places. For instance, hosts are able to invite people to join them as a speaker in advance of the session, or they can choose listeners during the stream to join them. Another new feature allows hosts to select a nonprofit or fundraiser to support during their conversation, and listeners and speakers can directly donate. A progress bar will show how much has been raised during the show.
Meanwhile, for Facebook Groups, admins can control whether moderators, group members or other admins can create a Live Audio Room. Both members and visitors can listen to the rooms in public groups, but in private groups, the rooms are limited to Group members.
Live Audio Rooms will also be discoverable within Facebook Groups, where available. Unlike the video broadcasts, the audience sees a static picture in the audio only version. I usually choose a picture of myself or a picture of my book. When each live broadcast is over, I can publish it to my Facebook page so it will be available for people to listen to at any time. Facebook Live Audio gives everyone the ability to start a podcast. All you need is a smartphone and the Facebook app to get started.
Of course, there are some limitations to what you can do with Facebook Live Audio. It may be complicated to have a guest call into the show and it will be difficult to maintain good audio if you're doing anything too complex. But, it does offer a new way to interact with your audience--especially if you have a large Facebook following.
It should also include essential components like an attention grabber, pain points, a solution, and a strong CTA call-to-action , including your value proposition. Some tactics you can utilize to hack the hook include questions, bold statements, or by providing a results-based solution straight away.
This headline was written by copywriting guru, David Ogilvy and appeared in the newspaper ad for Rolls Royce. With that said, having a solid understanding of your audience, their interests, pain points, and levels of awareness for your podcast will be crucial to create a headliner that stands out.
And then a link to an episode that discusses the specific technique. Altogether, the better you know your audience and can utilize your Facebook and Podcast insights, the more specific and detailed you can be with your copy and therefore speak to a very targeted audience. One final way to promote your podcast using Facebook is with the untapped power of Facebook groups. With 1. There are two ways you can approach this; creating your own Facebook group or networking in other groups or both.
Why should you consider creating your own Facebook group? With the ability to cross-promote your podcast content and explain concepts more in-depth you can leverage the power of this free feature. However, you also have listeners who are slightly aware but still unsure. In all audience levels, especially the last two, a private Facebook group can strengthen your relationship and build loyalty.
Additionally, this will give you a unique insight as to what topics your audience is wondering about or interested in as you keep your eye on the comments and interactions in your Facebook group. Setting up reminders and events in your group is another great way to utilize this platform. By setting up reminders, and cross-promoting your new podcast releases in your Facebook group your listeners will never miss a beat!
The group is meant to create a heart-centered community for female founders of eCommerce and online businesses to share, grow and learn. Facebook groups are not only a great space to create and nurture a community but they can be used in a variety of different ways:. Networking in Facebook groups is another opportunity to build authentic connections.
You promote your podcast in Facebook groups by finding qualified guests and growing your listenership by genuinely commenting.
You can also search specific groups that are meant to help you find a podcast guest like Podcast Guest Collaboration. If you are a Speaker user, you can easily enable auto-share for your Facebook page. It is important to be aware that from August 1, , Facebook auto-sharing is no longer possible via a personal Facebook Profile, instead episodes can only be automatically distributed via a Facebook Page which you then link to your podcast on Spreaker. As ever your Spreaker account continues to be the best way for you to share your content to several platforms and you are still able to share via your Facebook Profile.
Skip to content. Are you a podcaster with a Radio Station Facebook page? Or does your podcast page on facebook have the community label? Whichever facebook page category you are currently using, you now have another choice…. Yippee, this is great news if you simultaneously care about podcasting and Facebook. What made facebook acknowledge that podcasts exist?
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